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Oliver Buchannon
Sophie Bruxner-Randall

Session Takeaways

L’Oréal’s Mark Elkins on Building a Future-Proof Commerce Engine

Jun 6, 2025

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7 min read

L’Oréal’s Mark Elkins on Building a Future-Proof Commerce Engine

At Shoptalk Europe, L’Oréal’s global e-commerce chief Mark Elkins offered a pragmatic look at how the beauty giant is rebuilding its operating model for a commerce environment shaped by AI, creators, and constantly shifting algorithms.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Shoptalk Europe 2025

+1

🔄 From Snap to Storefronts: What’s Driving Real Growth in Europe

May 19, 2025

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5 min read

🔄 From Snap to Storefronts: What’s Driving Real Growth in Europe

Two weeks to go. Here’s what the sharpest retail minds are thinking.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Fospha x AppLovin: Mastering Measurement & Unlocking Growth

Mar 31, 2025

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4 min read

Fospha x AppLovin: Mastering Measurement & Unlocking Growth

🚨 AppLovin’s ecommerce rise is real. Fospha reveals why 2025 is the year to go all in—and how last-click is massively underreporting the upside.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Inside the Halo Effect: Fospha’s Masterclass on Measuring Amazon Impact

Mar 28, 2025

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3 min read

Inside the Halo Effect: Fospha’s Masterclass on Measuring Amazon Impact

Amazon sales without Amazon ads? Discover the hidden performance drivers brands are finally measuring.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Daily Wrap ups

👋 Shoptalk 2025: That’s a Wrap

Mar 28, 2025

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11 min read

👋 Shoptalk 2025: That’s a Wrap

Your Day 3 download: measurement, personalization, and what’s next for retail.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
📊 Snap Into Full-Funnel: What We Learned from Fospha’s Masterclass

Mar 27, 2025

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5 min read

📊 Snap Into Full-Funnel: What We Learned from Fospha’s Masterclass

What if the platform you’re ignoring is your most profitable?

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Daily Wrap ups

🧠 Day 2 at Shoptalk: All About the Measurement Mindset

Mar 27, 2025

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12 min read

🧠 Day 2 at Shoptalk: All About the Measurement Mindset

Why measurement matters now more than ever—plus a look at tomorrow’s top sessions.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Daily Wrap ups

Lessons from the Show Floor: Day 1 at Shoptalk Delivered 📧

Mar 26, 2025

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9 min read

Lessons from the Show Floor: Day 1 at Shoptalk Delivered 📧

Estée Lauder’s AI bets, TikTok's winning strategy, and why swag quality still matters.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Daily Wrap ups

Shoptalk Kicks Off Tomorrow – Here’s What We Learned from the Pre-Event Buzz

Mar 25, 2025

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6 min read

Shoptalk Kicks Off Tomorrow – Here’s What We Learned from the Pre-Event Buzz

Exclusive pre-event interviews, industry buzz, and what’s shaping the future of retail at Shoptalk 2025.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Daily Wrap ups

Shoptalk Starts Tomorrow: Maximize Your Experience with Fospha and Liberis

Mar 24, 2025

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6 min read

Shoptalk Starts Tomorrow: Maximize Your Experience with Fospha and Liberis

Don’t miss Fospha’s masterclasses and key Shoptalk sessions

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Daily Wrap ups

Shoptalk 2025 Kicks Off Today – Here’s What’s On

Mar 24, 2025

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4 min read

Shoptalk 2025 Kicks Off Today – Here’s What’s On

The sessions to attend, the insights to watch for, and how to follow along live.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Unlock Amazon’s Next-Gen Search & Commerce at Shoptalk 2025

Mar 22, 2025

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3 min read

Unlock Amazon’s Next-Gen Search & Commerce at Shoptalk 2025

63% of U.S. online shoppers begin their product searches on Amazon. Are you making your mark?

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Learn How to Capture Fragmented Consumer Attention at Shoptalk 2025

Mar 21, 2025

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3 min read

Learn How to Capture Fragmented Consumer Attention at Shoptalk 2025

Capture fleeting attention and convert it into real results

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Crack the Retail Media Code at Shoptalk: Turn Ad Spend into Real ROI

Mar 20, 2025

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6 min read

Crack the Retail Media Code at Shoptalk: Turn Ad Spend into Real ROI

Gain strategic insights into full-funnel performance, cross-channel impact, and brand measurement at Fospha’s exclusive Shoptalk masterclasses.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
⏳ 1 Week to Shoptalk! Secure Your Spot at Fospha & Liberis’ Must-Attend Sessions

Mar 18, 2025

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5 min read

⏳ 1 Week to Shoptalk! Secure Your Spot at Fospha & Liberis’ Must-Attend Sessions

Shoptalk countdown: Masterclass seats are filling fast! Reserve your spot with Fospha

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Shoptalk 2025 is Approaching – Highlights from Last Year's Event

Mar 4, 2025

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7 min read

Shoptalk 2025 is Approaching – Highlights from Last Year's Event

Get ahead of Shoptalk 2025 with key insights on AI, RMNs, and eCommerce trends.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Unofficially Shoptalk

Your go-to guide for insights, tips, and strategies to ace ShopTalk events.

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