Crack the Retail Media Code at Shoptalk: Turn Ad Spend into Real ROI

Gain strategic insights into full-funnel performance, cross-channel impact, and brand measurement at Fospha’s exclusive Shoptalk masterclasses.

Author

Sophie Bruxner-Randall
March 20, 2025 • Estimated Reading Time: 6 minutes

Hi there,

Master Full-Funnel Marketing at Shoptalk Spring

As marketing channels become more fragmented and customer journeys grow increasingly complex, understanding the true impact of your marketing spend has never been more critical. Many brands are struggling to measure performance accurately—missing opportunities to allocate budgets effectively and drive sustainable growth.

That’s why Fospha is hosting a series of exclusive masterclasses at Shoptalk Spring 2025—designed to equip you with the tools and insights you need to measure, optimize, and scale your marketing strategy with confidence.

These sessions bring together Fospha’s leading experts alongside senior industry figures from Snap, TikTok, and AppLovin. Backed by independent research and real-world case studies, you’ll learn how to accurately measure cross-channel impact, unlock new growth opportunities, and build a unified measurement strategy.

Fospha Masterclass Schedule at Shoptalk Spring

📅 Tuesday, March 25 | 🕚 11:00 am – 12:30 pm
📍 Penthouse Suite, W Las Vegas Hotel, Mandalay Bay

Snapchat’s rapid growth—453 million daily users and a 14% year-over-year revenue increase—has made it one of the most valuable platforms for customer acquisition. However, most brands are under-leveraging Snap due to outdated attribution models.

In this session, Fospha and Snap’s senior team will reveal their data-backed Snap playbook, including:

  • Proven strategies to target high-value audiences

  • Insights into creating content that drives engagement and conversions

  • How to use Snap’s automation and AR tools to optimize performance at scale

📅 Tuesday, March 25 | 🕑 2:00 pm – 3:30 pm
📍 Penthouse Suite, W Las Vegas Hotel, Mandalay Bay

Amazon now represents over one-third of all US online retail sales—but understanding how off-platform media (like TikTok and Meta) influences Amazon sales remains a major blind spot for most brands.

In this masterclass, Fospha’s team will introduce Unified ROAS—a measurement framework that reveals how off-platform spend drives Amazon conversions.

  • How to quantify the Amazon “halo effect” from TikTok, Meta, and other channels

  • Real-world insights from brands that have successfully scaled Amazon growth

  • Best practices for adjusting budget allocation based on full-funnel performance

This session will provide the tools you need to approach Amazon advertising with a data-driven mindset.

📅 Wednesday, March 26 | 🕗 8:30 am – 10:00 am
📍 Penthouse Suite, W Las Vegas Hotel, Mandalay Bay

AppLovin’s transformation from a mobile gaming platform into a major advertising powerhouse has opened new doors for brands looking to scale customer acquisition efficiently. But the lack of clear attribution means many brands aren’t capturing its full value.

Fospha’s latest analysis found that traditional attribution underestimates AppLovin’s contribution by more than 3x.

  • How to identify and measure AppLovin’s true impact

  • Adjusting budgets for higher return across channels

  • Scaling AppLovin spend with confidence using Fospha’s data-backed framework

If you want to diversify your media mix and unlock growth from new discovery channels, this session is essential.

📅 Wednesday, March 26 | 🕥 10:30 am – 12:00 pm
📍 Penthouse Suite, W Las Vegas Hotel, Mandalay Bay

TikTok has become one of the most influential platforms for new customer acquisition, but many brands are still treating it as a lower-funnel performance channel rather than a strategic brand-building tool.

In this session, Fospha and TikTok’s advertising specialists will explore how to:

  • Use Smart+ campaigns to scale efficiently

  • Build creative that reflects TikTok’s organic style and drives higher engagement

  • Understand how TikTok drives off-platform sales—particularly on Amazon

This session is ideal for performance marketers and brand strategists looking to scale TikTok spend effectively.

📅 Wednesday, March 26 | 🕑 2:00 pm – 3:30 pm
📍 Penthouse Suite, W Las Vegas Hotel, Mandalay Bay

The marketing landscape is shifting. After years of focusing on performance, brands are reinvesting in brand-building. But measuring the impact of brand spend—and tying it to business outcomes—remains a challenge.

In this session, Fospha’s Chief Product Officer Dom Devlin will share findings from Fospha’s ongoing research into brand measurement, including:

  • How to identify leading indicators of brand impact

  • Predictive modeling techniques to track early signals of success

  • How to align brand investment with business outcomes using Fospha’s framework

If you want to scale brand spend without falling into the performance marketing “doom loop,” this session will provide the blueprint you need.

Why These Sessions Matter

  • Understand the true impact of your media spend across platforms

  • Accurately measure cross-channel influence and halo effects

  • Build a measurement framework that supports sustainable growth

  • Gain insights directly from Fospha’s experts and industry leaders

These masterclasses are designed to provide practical insights you can apply immediately—whether you’re focused on scaling performance, building brand equity, or improving marketing efficiency.

Spaces are limited—reserve your spot now and start mastering the full funnel at Shoptalk Spring 2025.

Best regards,
The Unofficially Shoptalk Team

SPONSORED BY
sponsored by Fospha

Independently Created. Not affiliated with Shoptalk.

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