Unofficially Shoptalk

Your go-to guide for insights, tips, and strategies to ace ShopTalk events—independently created and not affiliated with ShopTalk.

What’s trending in Barcelona?

The sessions (and strategies) that matter

Zihan Lyu

Shoptalk Europe 2025Shoptalk Europe 2025

+1+1

May 10, 2025

Shoptalk Europe 2025 Is Approaching!

What to expect, what’s changed, and what’s coming to the stage this June in Barcelona.

Tamara Karsten

SessionSession

May 02, 2025

The urgent need for US brands to scale Europe

At ShopTalk 2025, Luke Jonas, CGO of Nest Commerce, a global e-commerce marketing agency delivered a compelling message in a session hosted alongside Passport, a global e-commerce logistics and solutions provider.

George Looker

KeynoteKeynote

Apr 25, 2025

How Cetaphil rebuilt its brand for every skin and every screen

At Shoptalk 2025, Alicia Criner shared how Galderma’s Cetaphil rebrand used authenticity, AI, and generational storytelling to connect with new audiences without losing the old ones.

George Looker

KeynoteKeynote

Apr 24, 2025

Unlocking the Next Chapter at AG1: Why Simplicity, Science, and Scale Still Win

AG1 has done what few wellness brands dare: built a $600M business with a single product. In her Shoptalk keynote, CEO Kat Cole explained why simplicity, science, and trust—not expansion—have been the brand’s greatest growth drivers. Now, with retail on the horizon and a second product coming, AG1 is scaling without losing its edge.

George Looker

Apr 23, 2025

Retail media is growing, but not everything that counts can be measured

At Shoptalk 2025, brand marketers from PepsiCo, Kizik, and Driscoll’s challenged assumptions about what makes retail media work—from shopper experience to creative gaps and measurement reality.

Lee Arthur

KeynoteKeynote

Apr 22, 2025

Luxury is moving faster than heritage and Gen Z is driving the pace

At Shoptalk 2025, SSENSE and Zadig & Voltaire unpacked how Gen Z is reshaping what luxury looks and feels like from community and creativity to AI-powered curation.

Lee Arthur

InterviewInterview

Apr 21, 2025

How Pimberly is helping retailers turn product data into performance

At Shoptalk 2025, Pimberly founder and CEO Martin Balaam shared how product content has evolved from a backend clean-up exercise to a core driver of customer experience and conversion.

George Looker

InterviewInterview

Apr 18, 2025

Retail innovation is no longer optional. But it shouldn’t feel like complexity.

At Shoptalk 2025, Kyndryl’s Brandon Rael mapped how infrastructure, AI, and frontline operations are being rebalanced to deliver clarity—not chaos—for retail teams under pressure.

Mairi-Claire Tay

Brand BuildingBrand Building

Apr 17, 2025

Bootstrapping, Breakdowns, and the Brand That Wouldn’t Quit

Inside the founding journey of Dripdash: the fourth-wave coffee brand born from barista demand, retail grind, and one very lucky bodega shelf.

Lee Arthur

KeynoteKeynote

Apr 16, 2025

How Sunday Riley built a brand that belongs on bathroom counters—from Gen Z to Gen X

At Shoptalk 2025, the founder and CEO shared how authenticity, design fluency, and platform-by-platform nuance turned Sunday Riley into one of the most trusted names in skincare.

George Looker

InterviewInterview

Apr 15, 2025

How Nespresso Is Rewriting E-Commerce—One Search Bar at a Time

At Shoptalk 2025, Nespresso Oceania’s YC and Coveo’s Peter Curran showed how AI-powered discovery is redefining digital retail. From zero-result search recovery to machine care content and personalized recommendations, their approach is turning search into a brand engine—not just a conversion tool.

Tamara Karsten, +1

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