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Learn How to Capture Fragmented Consumer Attention at Shoptalk 2025
Capture fleeting attention and convert it into real results
Sophie Bruxner-Randall
March 21, 2025 • Estimated Reading Time: 3 minutes
Hi there,
Consumer attention is more fragmented than ever— the average daily time spent on social media is expected to exceed 2 hours in 2025, spread across multiple apps and platforms. If you’re not catching shoppers’ eyes in that brief window, you risk losing out to the competition.
At Shoptalk Spring 2025, Fospha’s Snapchat Masterclass will equip you with proven tactics to not only capture that fleeting attention but also convert it into real results.
Relevant Sessions to Check Out
Session Name | Date and Time | Description |
|---|---|---|
Keynote: “Capturing Fragmented Consumer Attention” | Tuesday, 10:00am – 10:20am PT | The New Market Stage | Dive into the strategies top brands use to break through the noise on social platforms. |
Fospha Masterclass: "The Secrets of Scaling Snap" | Tuesday, 11:00am – 12:30pm PT | Discover the "Snapchat Golden Rules" and how brands like Oh Polly and Cove are driving measurable results. |
“Blazing New Trails with Talent, Creators, and Influencers” | Wednesday, 2:25pm – 3:05pm PT | The New Market Stage | Learn how influencer partnerships and creator content can amplify your reach—especially among Gen Z and Millennials. |
What You’ll Learn in the Snapchat Masterclass
Gif by producthunt on Giphy
Immersive AR Ads & Creative Hooks: Go beyond the typical vertical video—bring your brand to life with interactive filters and augmented reality.
Sustained Authenticity: Develop campaigns that feel genuine, reflecting your brand’s values and resonating with highly discerning social audiences.
Measurable Conversions: Map each snap, swipe, and tap to the metrics that matter—ensuring your campaigns drive real business growth, not just vanity metrics.
Big Questions We’ll Answer:
How do you stay authentic while constantly testing new, quick-burst formats?
Which influencer tactics work best on Snapchat for maximum ROI?
How can AR campaigns help you stand out in an over-saturated social media universe?
Ready to turn fleeting attention into long-term engagement?
Sign Up Here for the Snapchat Masterclass at Shoptalk Spring 2025.
We look forward to seeing you in Las Vegas!
Best regards,
The Unofficially Shoptalk Team
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