Session Takeaways

Sep 18, 2025

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5 min read

Designing Shopping Experiences That Convert In-Store and Online

At ShopTalk Fall, leaders from Caruso, Wayfair, and American Girl explained how physical stores drive conversion through memory-making, brand immersion, and emotional connection proving experience is now central to commerce.

Zihan Lyu

Session Takeaways

Sep 18, 2025

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5 min read

Retail Intelligence: What AI Can and Can’t Do Today

At ShopTalk Fall, leaders from Lowe’s, ThredUp, and Tanger stressed that AI is not a silver bullet but a tool for solving real retail problems, from smarter search to personalised loyalty and empowered associates.

Zihan Lyu

Session Takeaways

Sep 18, 2025

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6 min read

Winning Brand Expression Across Platforms: COS and Every Man Jack on Cohesion, Consistency, and Channel Strategy

At ShopTalk Fall, COS and Every Man Jack shared how clear identity, channel-specific storytelling, and creative–performance integration drive brand expression across platforms.

Zihan Lyu

Session Takeaways

Sep 18, 2025

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5 min read

Winning Brand Expression Across Platforms: Ace Hardware’s CMO on Consistency, Community, and Change

At ShopTalk Fall, Ace Hardware CMO Kim Lefko shared how consistency, data, and a category focus are helping the 100-year-old co-op thrive across platforms.

Zihan Lyu

Session Takeaways

Sep 18, 2025

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6 min read

The Beauty Lab: Founders Redefining Innovation in Beauty

At ShopTalk Fall, founders from K18, Karuna | Avatara, and Olive & June shared how biotech, speed, and community-led feedback are redefining beauty innovation.

Zihan Lyu

Session Takeaways

Sep 17, 2025

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6 min read

Scenario Planning in a Volatile World: Independent Founders on Building Resilience

At ShopTalk Fall, Bushbalm and LAMIK Beauty shared how independent founders are reshaping supply chains and betting on human connection to build resilience.

Zihan Lyu

Session Takeaways

Sep 17, 2025

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5 min read

From Tariffs to Tactics: How Tailored Brands’ Supply Chief Turns Disruption Into Strategy

At ShopTalk Fall, Tailored Brands’ Jamie Bragg showed how scenario planning and AI turn supply chain volatility into competitive advantage.

Zihan Lyu

Session Takeaways

Jun 6, 2025

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7 min read

L’Oréal’s Mark Elkins on Building a Future-Proof Commerce Engine

At Shoptalk Europe, L’Oréal’s global e-commerce chief Mark Elkins offered a pragmatic look at how the beauty giant is rebuilding its operating model for a commerce environment shaped by AI, creators, and constantly shifting algorithms.

Sophie Bruxner-Randall

Session Takeaways

Jun 4, 2025

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6 min read

Canada Goose’s Human-First Approach to Retail Innovation

In a tech-driven retail world, Canada Goose is proving that human connection still converts best. President Carrie Baker shares how the brand empowers store teams, listens to frontline feedback, and leads with cultural warmth not just automation.

Tamara Karsten

Session Takeaways

Jun 4, 2025

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6 min read

How HOKA Took Flight: Nicolas Mermoud on Building a Brand That Moves Differently

From ultrarunner frustration to billion-dollar disruptor, HOKA Co-Founder Nicolas Mermoud shares the original insight, design rebellion, and emotional strategy behind one of performance footwear’s boldest breakout brands.

Tamara Karsten

Session Takeaways

Jun 2, 2025

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6 min read

Danone’s Ayla Ziz on Growth, AI, and the Hard Tradeoffs Behind Retail Transformation

At Shoptalk Europe, Danone’s global sales chief Ayla Ziz didn’t deliver a pitch, she gave a grounded, operational tour through what real transformation looks like inside a century-old brand.

Tamara Karsten

Session Takeaways

May 2, 2025

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5 min read

The urgent need for US brands to scale Europe

At ShopTalk 2025, Luke Jonas, CGO of Nest Commerce, a global e-commerce marketing agency delivered a compelling message in a session hosted alongside Passport, a global e-commerce logistics and solutions provider.

George Looker

Session Takeaways

Designing Shopping Experiences That Convert In-Store and Online

Retail Intelligence: What AI Can and Can’t Do Today

Winning Brand Expression Across Platforms: COS and Every Man Jack on Cohesion, Consistency, and Channel Strategy

Winning Brand Expression Across Platforms: Ace Hardware’s CMO on Consistency, Community, and Change

The Beauty Lab: Founders Redefining Innovation in Beauty

Scenario Planning in a Volatile World: Independent Founders on Building Resilience

From Tariffs to Tactics: How Tailored Brands’ Supply Chief Turns Disruption Into Strategy

L’Oréal’s Mark Elkins on Building a Future-Proof Commerce Engine

Canada Goose’s Human-First Approach to Retail Innovation

How HOKA Took Flight: Nicolas Mermoud on Building a Brand That Moves Differently

Danone’s Ayla Ziz on Growth, AI, and the Hard Tradeoffs Behind Retail Transformation

The urgent need for US brands to scale Europe

Unofficially Shoptalk