Shoptalk Starts Tomorrow: Maximize Your Experience with Fospha and Liberis

Hi there,

Shoptalk Spring 2025 kicks off tomorrow in Las Vegas, bringing together the brightest minds in retail and eCommerce. As you finalize your agenda, we invite you to join some of the most important conversations happening at the event — including exclusive insights from Fospha's masterclasses and key Shoptalk sessions that will define the future of commerce.

If you haven’t already, now is the time to secure your spot at Fospha's masterclasses — and don’t miss the chance to connect with Liberis to explore embedded finance solutions designed to unlock business growth.

Must-Attend Shoptalk Sessions

Here are some of the key sessions and events we're most excited about — make sure they’re on your radar:

1. New Insights: Three Scenarios for Retail’s Next Decade

📅 Tuesday, March 25 | 11:00 am – 11:40 am PT | The Inspiration Stage
➡️ EMARKETER's Chief Content Officer, Zia Daniell Wigder, presents three possible futures for the retail industry, offering a strategic lens on how brands can prepare for the decade ahead.
💡 Make it actionable: Directly after this session, join Fospha and Snap at The Secrets of Scaling on Snap at 11:00 am to explore how to leverage Snapchat’s explosive growth (14% YoY) to drive brand reach and customer acquisition.

Register for Fospha's Snap Masterclass → Sign Up Here

2. Retail Media Unfiltered: Brand Marketers Weigh In

📅 Tuesday, March 25 | 4:55 pm – 5:35 pm PT | The New Market Stage
➡️ A candid conversation about the evolution of retail media networks and how brands are navigating ad spend in a highly competitive marketplace.
💡 Need to go deeper? Fospha’s Amazon Halo Masterclass (Tuesday at 2:00 pm) will share how brands are connecting retail media spend to Amazon sales, uncovering hidden ROAS using Unified ROAS. If you're looking to prove the full impact of retail media, this session is for you.

Register for Fospha's Amazon Halo Masterclass → Sign Up Here

3. Mastering Cross-Platform Attribution and Discovery Channels

📅 Wednesday, March 26 | 8:30 am – 10:00 am PT | The Gold Standard Stage
➡️ Understanding how to measure cross-platform influence is becoming critical as consumer behavior becomes more fragmented.
💡 Want the inside track? Fospha’s AppLovin Measurement Masterclass (Wednesday at 8:30 am) will unpack how to measure and scale AppLovin’s full impact across discovery and paid social channels — beyond traditional attribution models.

Register for Fospha's AppLovin Masterclass → Sign Up Here

4. Blazing New Trails with Talent, Creators, and Influencers

📅 Wednesday, March 26 | 2:25 pm – 3:05 pm PT | The New Market Stage
➡️ Learn how brands are collaborating with creators and influencers to amplify their reach and engage audiences more effectively.
💡 Take it further: Fospha’s TikTok Masterclass (Wednesday at 10:30 am) will explore how to ride the viral wave, create platform-native content, and measure TikTok’s true impact on sales — including its halo effect on Amazon.

Register for Fospha's TikTok Masterclass → Sign Up Here

5. The Brand Investment Debate

📅 Wednesday, March 26 | 2:00 pm – 3:30 pm PT | The Gold Standard Stage
➡️ A conversation about the evolving role of brand investment and how to balance it with performance-driven marketing.
💡 Want to know more? Fospha’s Glow Masterclass (Wednesday at 2:00 pm) will explore how to measure the true impact of brand spend — moving beyond vanity metrics to prove both short-term wins and long-term brand value.

Register for Fospha's Glow Masterclass → Sign Up Here

Can’t make any of the Masterclasses? No problem!

💡 Growth & Financing Strategies with Liberis

Our partner, Liberis, a leader in embedded finance solutions, is attending Shoptalk. Per Dahlqvist from Liberis will be available to discuss how their financing solutions can support your business growth.​

Looking Ahead to Shoptalk 2025:

With just one day to go, don’t miss your chance to join the top minds in retail and eCommerce for a week of actionable insights, expert strategies, and exclusive networking opportunities.

To ensure you continue receiving the latest insights in the lead-up to Shoptalk, add our email to your contacts or move us to your primary inbox to avoid missing out. Stay tuned for more updates, expert analysis, and exclusive event content in our upcoming newsletters!

We look forward to embarking on this exciting journey toward Shoptalk 2025 with you!

Best regards,
The Unofficially Shoptalk Team

Independently Created. Not affiliated with Shoptalk.

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