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Archive
Inside SHEIN: How an On-Demand, Customer-Centric Strategy Scaled Global Fashion
At Shoptalk 2025, SHEIN’s Peter Pernot-Day broke down the brand’s approach to fashion at scale: on-demand production, customer obsession, and a curated marketplace model. From augmented design to zero-inventory bets, here’s how SHEIN is rewriting the playbook for responsive, real-time retail.
Reddit Isn’t an Ad Channel. It’s a Trust Channel.
At Shoptalk 2025, Reddit’s Anna Haffner made a strong case for why brands like Sephora, Adidas, and Rent the Runway are investing in the most unexpected part of the funnel: conversation. As influencer fatigue sets in, Reddit’s realness is proving to be retail’s next trust channel.
When $20K Necklaces Sell in the Metaverse: How Roblox is Shaping Gen Z’s Shopping Behavior
At Shoptalk 2025, Roblox’s Winnie Burke showed how digital identity is becoming a driver of real-world purchase intent. From a $20K virtual necklace to upcoming Shopify integrations, the platform is reshaping the Gen Z shopping funnel—and forcing brands to rethink how they measure influence and conversion.
Endless vs. Edited: What Merchants from Ulta, Wayfair, and Thrive Market Know About Curation
At Shoptalk 2025, leaders from Thrive Market, Ulta Beauty, and Wayfair unpacked how modern merchandising is shifting—from endless aisle to intentional edit. Whether through wellness filters, CRM data, or verified picks, each brand is finding its own way to make choice feel effortless.