- Unofficially Shoptalk
- Topics
- Exclusive Interviews

Sarah Engel on Community, AI, and Why Hero Products Still Matter
From AI-powered wardrobe planning to community-led retail transformation, January Digital’s Sarah Engel shares what top brands are actually doing to win in 2025 and why hero products, smarter listening, and integrated strategy are now non-negotiables.



Why Bubble Skincare Isn’t Just Riding the Viral Wave, It’s Redefining It
In conversation with Tamara Karsten, Bubble Skincare’s CCO Bonnie Szucs breaks down how a Gen Z-first brand balances grassroots growth, clinical credibility, and social media momentum without losing control of the story.





How Nespresso Is Rewriting E-Commerce—One Search Bar at a Time
At Shoptalk 2025, Nespresso Oceania’s YC and Coveo’s Peter Curran showed how AI-powered discovery is redefining digital retail. From zero-result search recovery to machine care content and personalized recommendations, their approach is turning search into a brand engine—not just a conversion tool.



Why International Is the Missed Growth Lever in Ecommerce
At Shoptalk 2025, Passport President Tom Griffin laid out why international sales aren’t a nice-to-have—they’re the next major revenue lever. From currency localization to tariff-smart fulfillment, the growth isn’t theoretical. It’s operational—and it’s working.


The Platform Behind the Curtain: Why Big Sur AI Wants to Power Every Retail Function
Big Sur AI isn’t building another AI tool—it’s building the infrastructure to power every function inside a retail org. At Shoptalk 2025, CEO Vinod Ramachandran shares how a network of specialized, collaborative AI agents is driving 4x conversion rates, cutting through vendor complexity, and setting the foundation for retail’s agentic future.


Why Speed Is the Untapped Growth Lever in Ecommerce
At Shoptalk 2025, SpeedSense founder Shawn O’Neill and Yottaa CEO Michael Dickerson issued a quiet wake-up call: performance is the most overlooked growth lever in ecommerce. From 3D bloat to AI drag, their message was clear—fix speed, and revenue follows.



Cordial’s Real-Time Bet: Why Future Marketing Starts with Relevance, Not Reach
At Shoptalk 2025, Cordial’s Rob Garf called out the disconnect between legacy marketing platforms and today’s AI-shaped shopping behavior. From “directed intent” to in-store blind spots, he made the case for a platform built on relevance, not reach.
