- Unofficially Shoptalk
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Archive
When $20K Necklaces Sell in the Metaverse: How Roblox is Shaping Gen Z’s Shopping Behavior
At Shoptalk 2025, Roblox’s Winnie Burke showed how digital identity is becoming a driver of real-world purchase intent. From a $20K virtual necklace to upcoming Shopify integrations, the platform is reshaping the Gen Z shopping funnel—and forcing brands to rethink how they measure influence and conversion.
Endless vs. Edited: What Merchants from Ulta, Wayfair, and Thrive Market Know About Curation
At Shoptalk 2025, leaders from Thrive Market, Ulta Beauty, and Wayfair unpacked how modern merchandising is shifting—from endless aisle to intentional edit. Whether through wellness filters, CRM data, or verified picks, each brand is finding its own way to make choice feel effortless.
From Possibility to Priority: Sabrina McPherson on AI’s Role in Retail’s Next Chapter
At Shoptalk 2025, Publicis Sapient’s Sabrina McPherson doesn’t talk up AI—she breaks it down. In this sharp, no-hype conversation, she explains why the best retail innovation starts with structure, not speed—and why beauty is still the benchmark everyone’s learning from.
Creativity Reinvented: What Meta, Sephora, and Toys R Us Taught Us About Storytelling in 2025
At Shoptalk 2025, Meta, Sephora, and Toys R Us redefined what creativity means in retail. From Hulu docuseries and TikTok mascots to AI-led measurement innovation, the message was clear: storytelling now sits at the intersection of creators, culture, and performance.
More Than a Charm: How Pandora Is Rewriting the Rules of Modern Luxury
Pandora’s CMO Berta de Pablos-Barbier is reshaping one of the world’s most beloved jewelry brands—without losing the heart of what makes it personal. From lab-grown diamonds to AI storytelling, she shares how the brand is blending craft, culture, and community to stay globally relevant.
Why PlushBeds Is Betting on Storytelling, Value, and Smarter Attribution
After 15 years in the DTC mattress market, PlushBeds CEO Michael Hughes is looking for more than scale—he’s looking for signal. At Shoptalk 2025, he explains why smart attribution, sharper storytelling, and a relentless focus on value are driving the next phase of growth.
The Infrastructure That Fuels Growth: Liberis on Capital, Ecosystems, and the Power of Embedded Finance
At Shoptalk 2025, embedded finance isn’t stealing headlines—but Liberis’ Per Dahlqvist believes it’s doing something more valuable: helping platforms and sellers grow from the inside out.
