- Unofficially Shoptalk
- Topics
- Keynote
Inside BÉIS: How Consumer Curiosity Drives a $300M Brand
At Shoptalk 2025, BÉIS CEO Adeela Hussain Johnson broke down how a luggage startup built its edge by operationalizing community insight. From DM-fueled product design to international retail expansion, she offered a masterclass in scaling without losing soul.
When $20K Necklaces Sell in the Metaverse: How Roblox is Shaping Gen Z’s Shopping Behavior
At Shoptalk 2025, Roblox’s Winnie Burke showed how digital identity is becoming a driver of real-world purchase intent. From a $20K virtual necklace to upcoming Shopify integrations, the platform is reshaping the Gen Z shopping funnel—and forcing brands to rethink how they measure influence and conversion.
Endless vs. Edited: What Merchants from Ulta, Wayfair, and Thrive Market Know About Curation
At Shoptalk 2025, leaders from Thrive Market, Ulta Beauty, and Wayfair unpacked how modern merchandising is shifting—from endless aisle to intentional edit. Whether through wellness filters, CRM data, or verified picks, each brand is finding its own way to make choice feel effortless.
Creativity Reinvented: What Meta, Sephora, and Toys R Us Taught Us About Storytelling in 2025
At Shoptalk 2025, Meta, Sephora, and Toys R Us redefined what creativity means in retail. From Hulu docuseries and TikTok mascots to AI-led measurement innovation, the message was clear: storytelling now sits at the intersection of creators, culture, and performance.
More Than a Charm: How Pandora Is Rewriting the Rules of Modern Luxury
Pandora’s CMO Berta de Pablos-Barbier is reshaping one of the world’s most beloved jewelry brands—without losing the heart of what makes it personal. From lab-grown diamonds to AI storytelling, she shares how the brand is blending craft, culture, and community to stay globally relevant.