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Keynote

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KeynoteKeynote
How Cetaphil rebuilt its brand for every skin and every screen
Apr 25, 2025

How Cetaphil rebuilt its brand for every skin and every screen

At Shoptalk 2025, Alicia Criner shared how Galderma’s Cetaphil rebrand used authenticity, AI, and generational storytelling to connect with new audiences without losing the old ones.

George Looker
George Looker
KeynoteKeynote
Unlocking the Next Chapter at AG1: Why Simplicity, Science, and Scale Still Win
Apr 24, 2025

Unlocking the Next Chapter at AG1: Why Simplicity, Science, and Scale Still Win

AG1 has done what few wellness brands dare: built a $600M business with a single product. In her Shoptalk keynote, CEO Kat Cole explained why simplicity, science, and trust—not expansion—have been the brand’s greatest growth drivers. Now, with retail on the horizon and a second product coming, AG1 is scaling without losing its edge.

George Looker
George Looker
KeynoteKeynote
Luxury is moving faster than heritage and Gen Z is driving the pace
Apr 22, 2025

Luxury is moving faster than heritage and Gen Z is driving the pace

At Shoptalk 2025, SSENSE and Zadig & Voltaire unpacked how Gen Z is reshaping what luxury looks and feels like from community and creativity to AI-powered curation.

Lee Arthur
Lee Arthur
KeynoteKeynote
How Sunday Riley built a brand that belongs on bathroom counters—from Gen Z to Gen X
Apr 16, 2025

How Sunday Riley built a brand that belongs on bathroom counters—from Gen Z to Gen X

At Shoptalk 2025, the founder and CEO shared how authenticity, design fluency, and platform-by-platform nuance turned Sunday Riley into one of the most trusted names in skincare.

George Looker
George Looker
KeynoteKeynote
Noelle Sadler on leadership, instinct, and marketing that moves faster than the funnel
Apr 07, 2025

Noelle Sadler on leadership, instinct, and marketing that moves faster than the funnel

At Shoptalk 2025, PacSun’s VP of Global Marketing shared how she reads culture early, makes decisions fast, and builds alignment.

Lee Arthur
Lee Arthur
KeynoteKeynote
Inside BÉIS: How Consumer Curiosity Drives a $300M Brand
Apr 04, 2025

Inside BÉIS: How Consumer Curiosity Drives a $300M Brand

At Shoptalk 2025, BÉIS CEO Adeela Hussain Johnson broke down how a luggage startup built its edge by operationalizing community insight. From DM-fueled product design to international retail expansion, she offered a masterclass in scaling without losing soul.

George Looker
George Looker
KeynoteKeynote
When $20K Necklaces Sell in the Metaverse: How Roblox is Shaping Gen Z’s Shopping Behavior
Mar 27, 2025

When $20K Necklaces Sell in the Metaverse: How Roblox is Shaping Gen Z’s Shopping Behavior

At Shoptalk 2025, Roblox’s Winnie Burke showed how digital identity is becoming a driver of real-world purchase intent. From a $20K virtual necklace to upcoming Shopify integrations, the platform is reshaping the Gen Z shopping funnel—and forcing brands to rethink how they measure influence and conversion.

George Looker
George Looker
KeynoteKeynote
Endless vs. Edited: What Merchants from Ulta, Wayfair, and Thrive Market Know About Curation
Mar 26, 2025

Endless vs. Edited: What Merchants from Ulta, Wayfair, and Thrive Market Know About Curation

At Shoptalk 2025, leaders from Thrive Market, Ulta Beauty, and Wayfair unpacked how modern merchandising is shifting—from endless aisle to intentional edit. Whether through wellness filters, CRM data, or verified picks, each brand is finding its own way to make choice feel effortless.

George Looker
George Looker
KeynoteKeynote
Creativity Reinvented: What Meta, Sephora, and Toys R Us Taught Us About Storytelling in 2025
Mar 26, 2025

Creativity Reinvented: What Meta, Sephora, and Toys R Us Taught Us About Storytelling in 2025

At Shoptalk 2025, Meta, Sephora, and Toys R Us redefined what creativity means in retail. From Hulu docuseries and TikTok mascots to AI-led measurement innovation, the message was clear: storytelling now sits at the intersection of creators, culture, and performance.

George Looker
George Looker
KeynoteKeynote
More Than a Charm: How Pandora Is Rewriting the Rules of Modern Luxury
Mar 26, 2025

More Than a Charm: How Pandora Is Rewriting the Rules of Modern Luxury

Pandora’s CMO Berta de Pablos-Barbier is reshaping one of the world’s most beloved jewelry brands—without losing the heart of what makes it personal. From lab-grown diamonds to AI storytelling, she shares how the brand is blending craft, culture, and community to stay globally relevant.

George Looker
George Looker
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