- Unofficially Shoptalk
- Topics
- Interview
Yahoo’s Commerce Media Strategy: Efficiency, Identity, and Scale
At Shoptalk 2025, Yahoo’s Beth Nussbaum Gross outlined a sharp vision for commerce media built on identity, efficiency, and control. From offsite activation with Lowe’s to real-time sales optimization, Yahoo DSP is quietly becoming a high-functioning engine behind some of retail’s most trusted RMNs.
Inside SHEIN: How an On-Demand, Customer-Centric Strategy Scaled Global Fashion
At Shoptalk 2025, SHEIN’s Peter Pernot-Day broke down the brand’s approach to fashion at scale: on-demand production, customer obsession, and a curated marketplace model. From augmented design to zero-inventory bets, here’s how SHEIN is rewriting the playbook for responsive, real-time retail.
Reddit Isn’t an Ad Channel. It’s a Trust Channel.
At Shoptalk 2025, Reddit’s Anna Haffner made a strong case for why brands like Sephora, Adidas, and Rent the Runway are investing in the most unexpected part of the funnel: conversation. As influencer fatigue sets in, Reddit’s realness is proving to be retail’s next trust channel.
From Possibility to Priority: Sabrina McPherson on AI’s Role in Retail’s Next Chapter
At Shoptalk 2025, Publicis Sapient’s Sabrina McPherson doesn’t talk up AI—she breaks it down. In this sharp, no-hype conversation, she explains why the best retail innovation starts with structure, not speed—and why beauty is still the benchmark everyone’s learning from.
Why PlushBeds Is Betting on Storytelling, Value, and Smarter Attribution
After 15 years in the DTC mattress market, PlushBeds CEO Michael Hughes is looking for more than scale—he’s looking for signal. At Shoptalk 2025, he explains why smart attribution, sharper storytelling, and a relentless focus on value are driving the next phase of growth.
The Infrastructure That Fuels Growth: Liberis on Capital, Ecosystems, and the Power of Embedded Finance
At Shoptalk 2025, embedded finance isn’t stealing headlines—but Liberis’ Per Dahlqvist believes it’s doing something more valuable: helping platforms and sellers grow from the inside out.
