- Unofficially Shoptalk
- Archive
- Page 2
Archive
Reddit Isn’t an Ad Channel. It’s a Trust Channel.
At Shoptalk 2025, Reddit’s Anna Haffner made a strong case for why brands like Sephora, Adidas, and Rent the Runway are investing in the most unexpected part of the funnel: conversation. As influencer fatigue sets in, Reddit’s realness is proving to be retail’s next trust channel.
When $20K Necklaces Sell in the Metaverse: How Roblox is Shaping Gen Z’s Shopping Behavior
At Shoptalk 2025, Roblox’s Winnie Burke showed how digital identity is becoming a driver of real-world purchase intent. From a $20K virtual necklace to upcoming Shopify integrations, the platform is reshaping the Gen Z shopping funnel—and forcing brands to rethink how they measure influence and conversion.
Endless vs. Edited: What Merchants from Ulta, Wayfair, and Thrive Market Know About Curation
At Shoptalk 2025, leaders from Thrive Market, Ulta Beauty, and Wayfair unpacked how modern merchandising is shifting—from endless aisle to intentional edit. Whether through wellness filters, CRM data, or verified picks, each brand is finding its own way to make choice feel effortless.
From Possibility to Priority: Sabrina McPherson on AI’s Role in Retail’s Next Chapter
At Shoptalk 2025, Publicis Sapient’s Sabrina McPherson doesn’t talk up AI—she breaks it down. In this sharp, no-hype conversation, she explains why the best retail innovation starts with structure, not speed—and why beauty is still the benchmark everyone’s learning from.
