🔜 Shoptalk Europe Is Almost Here

Hi there,

Less than a week to go… and the AI buzz is getting louder by the minute. Whether you’re flying in or prepping your schedule from the office, this edition is your shortcut to the biggest conversations in Barcelona — starting with a little AI-themed guesswork.

Take the poll, scan the top sessions, and find out why it might be time to book that extra meeting with Fospha.

Let’s Take A Guess First…

📌 We’ll reveal the real answer at the bottom of the newsletter!

🤖 AI in Marketing:

AI has rapidly transformed marketing in the past year. According to McKinsey, 71% of organizations now use generative AI in at least one business function, with marketing and sales leading the way.

Marketers are leveraging AI for hyper-personalized content, predictive analytics, and automating routine tasks, freeing up time for strategic initiatives. Brands like Delta and Unilever are utilizing AI to optimize ad performance and connect advertising with sales data. ​

And when it comes to proving the true revenue impact of those AI-powered campaigns? Fospha’s measurement solutions are giving teams a unified view of how paid ads drive outcomes across DTC, Amazon, and beyond.

🎤 Don't Miss These AI-Focused Sessions:

⚡ Where AI Meets Retail’s Future

After exploring the sessions shaping AI strategy in commerce, don’t miss the Startup Pitch — happening 3:25–5:45 PM on Day 1 (June 2). This live competition spotlighting 12 early-stage companies, many of which are putting AI to work in bold, practical ways.

Each startup gets just three minutes to show how their tech tackles real retail challenges. Expect fast pitches, sharp questions from expert judges, and the chance to help crown this year’s standout innovations with your vote.

If you want a glimpse at how AI is being applied at the edge — this is it.

🤝 One Program, 25,000 Conversations: Inside Shoptalk Meetup

Shoptalk Europe’s Meetup program is the continent’s largest, most efficient retail networking engine — and it’s already reshaping how industry players connect.

In 2024, over 20,000 meetings were facilitated. This year? They’re planning 25,000+ curated conversations across tech, retail, and brand teams — all driven by double opt-in, agenda-matching, and one shared goal: time well spent.

Why it works:

• Precision, not potluck. You define your goals. The platform matches you with relevant decision-makers — no cold intros or wasted minutes.

• Both sides want the meeting. Every connection is mutually opted-in, so every seat at the table is intentional.

• You already have access. Every ticket to Shoptalk Europe includes complimentary access to the full Meetup experience.

• Upgraded targeting for vendors. Tech providers can buy enhanced access to reach brand and retail buyers directly.

Whether you're scouting new partners, reconnecting with clients, fundraising, hiring, or pitching your latest launch — Meetup delivers ROI that lasts beyond the show floor.

And the process is seamless. Set your profile, make your picks, confirm your meetings. Three days in Barcelona, months’ worth of pipeline.

This is what “networking at scale” actually looks like.

That’s your one-week-out download. Start building your schedule, prep your talking points, and don’t wait to book those meetings — the best conversations don’t happen by accident. See you in Barcelona 😊

The Unofficially Shoptalk Team

📣 Poll results reveal: 10.2% of Shoptalk Europe sessions touch on AI — not every session, but it’s definitely more than just a buzzword.

Independently Created. Not affiliated with Shoptalk.

Unofficially Shoptalk is a ClickZ Media publication in the Events division