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Shoptalk Europe is On!
Here’s what’s shaping Day 1 — plus your essential checklist before you hit the floor.
Zihan Lyu
June 02, 2025
Hi there,
The floor is open and the conversations are already setting the tone for what’s ahead. AI is being tested in real workflows. Retail media is being held to account. Brand leaders are questioning how store investments and consumer data actually translate into value.
If you're in Barcelona today, this is your lens on the most important ideas shaping Day 1.
🧠 Today’s Key Themes
We reviewed today’s agenda and identified the issues likely to drive the most discussion across the show floor. Here's where the spotlight will land:
🧠 AI is moving from theory to application
Today’s sessions show AI being used to solve real operational problems—from forecasting and automation to product discovery and store planning. It’s less about what’s possible, and more about what’s working now.
📈 Retail media is under pressure to prove its value
Executives from Unilever, Tesco, and Sainsbury’s are focused on how to scale retail media while delivering measurable outcomes. The conversation is shifting from experimentation to accountability.
🏬 Store investments are being judged on more than sales
Speakers from LEGO, MediaMarkt, and Ahold Delhaize are looking at how stores support logistics, customer service, and brand engagement. The challenge is making those roles visible and measurable.
📊 Consumer data is raising more questions than answers
New insights from WGSN, Mastercard, and ECDB show that behavior is shifting quickly, but the implications aren’t always clear. Several sessions today dig into how brands are interpreting this data—and acting on it.
That’s where Fospha comes in. As marketers face pressure to show what’s really driving growth, Fospha’s full-funnel attribution platform helps connect the dots.
With unified ROAS across DTC and marketplaces, brands can finally act on the data they already have.
🎤 Today’s Mainstage Moments
The big ideas shaping Shoptalk Europe kick off strong — and close with a punch. Here are three sessions set to drive the conversation:
🕚 11:15am – Retail Reimagined: How Rituals is Creating Immersive Retail Experiences | (The Centre of the Universe)
From scent to service, Rituals has redefined how physical retail can feel. This keynote explores how the brand blends storytelling, design, and sensory experiences to create stores that customers want to spend time in. A fresh take on retail as a space for meaning — not just merchandise.
🕔 11:55am – How Weleda is Future-Proofing a 100-Year Old Brand | (The Centre of the Universe)
How does a 100-year-old brand stay relevant without losing its roots? Weleda’s CEO shares the brand’s transformation journey — from sustainability to digital investment — and what legacy brands can teach DTC newcomers about long-term impact.
🕔 5:50pm – The Future of Retail Media (Rapid Fire Edition)
Retail media has taken over the trade decks — but where does it actually go from here? This closing session brings together three sharp perspectives to debate shopper influence, on-site vs. in-store value, and the next big unlocks for advertisers and retailers alike.
🤝 Got 15 Minutes in Barcelona?
The ClickZ team will be on-site all week, collecting insights and POVs from marketers shaping the future of retail and ecommerce.
💬 Want to feature in our post-event coverage or just have a quick exchange of ideas?
🎪 Around the Floor Today
🚀 Startup Pitch: Innovation, Distilled
🕒 3:25–5:45 PM | The Ignis Stage
Twelve early-stage startups. Three minutes each. One live showdown.
Today’s Startup Pitch brings together retail’s most inventive new players — many leveraging AI in ways that go beyond the buzz.
Expect bold ideas, sharp questions from judges, and real use cases that challenge how we think about commerce tech.
You vote. You decide who takes the win.
🤝 MeetUp
🕒 1:45–2:55 PM | Across the Venue
Shoptalk’s signature meeting program is back — and bigger. With 25,000+ curated 1:1s happening this week, today’s window is your chance to connect with the people who matter most to your business. Double opt-in. No wasted minutes. Just conversations that count.
📍 You can also catch these brands on the floor.
Here’s the attendee list 👇
📲 Like what you’re seeing?
Ready, Set, Go!
🎒 What to Bring
Your badge (or registration QR code)
Chargers / power bank
📲 Download the App
Check the latest schedule, bookmark your sessions, and access venue maps.
(Available via the App Store & Google Play – search “Shoptalk Europe 2025”)
🗺️ Floor Plan
That’s your Day 1 cheat sheet. Stay sharp, stay curious — and don't forget: the real magic happens in the conversations you spark between sessions. See you out there.
The Unofficially Shoptalk Team
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