Zihan Lyu

Product and Editorial Manager at Contentive

Exclusive Interviews

Sep 19, 2025

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7 min read

Lessons in Luxury Marketing: Kimberley Wallengren on Coach’s Customer Promise

At ShopTalk Fall, Coach’s Kimberley Wallengren shared lessons on balancing heritage with innovation: protecting physical experiences, investing in brand awareness, consolidating data, and tackling the challenge of measuring partnerships and activations.

Zihan Lyu

Exclusive Interviews

Sep 19, 2025

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7 min read

Lessons in Building a Wellness-First Brand: Jessica Krupa on Panty Promise

At ShopTalk Fall, Panty Promise founder Jessica Krupa shared six lessons in building a wellness-first brand from solving overlooked health issues to disciplined channel testing, inclusivity, partnerships, and preparing for AI-driven discovery.

Zihan Lyu

Exclusive Interviews

Sep 19, 2025

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6 min read

Building Seamless Retail with Engineering: A Conversation with American Eagle’s Uttam Kumar

At ShopTalk Fall, American Eagle’s Uttam Kumar explained how agile engineering, omnichannel consistency, and AI-driven personalisation are reshaping ecommerce growth and customer loyalty.

Zihan Lyu

Exclusive Interviews

Sep 19, 2025

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8 min read

Retention in the Attention Economy: Lessons from Chubbies’ Head of Digital

At ShopTalk Fall, Chubbies’ Head of Digital Nishant Khanduja explained why retention is not a programme but an outcome built on balancing acquisition, testing into new platforms, and leading with brand voice in the attention economy.

Zihan Lyu

Shoptalk Fall 2025

Sep 19, 2025

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9 min read

Don't just talk about 'community', build products with them, for them

What we saw on Day 2 at Shoptalk Fall

Zihan Lyu

Exclusive Interviews

Sep 19, 2025

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9 min read

Shop LC’s Francesca Kennedy on Authenticity, Equity, and a Mission Beyond Sales

At ShopTalk Fall, Shop LC’s Francesca Kennedy explained how authenticity and impact, from 55 million meals donated to monthly community events, are redefining the brand’s PR and CSR strategy.

Zihan Lyu

Session Takeaways

Sep 18, 2025

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5 min read

Designing Shopping Experiences That Convert In-Store and Online

At ShopTalk Fall, leaders from Caruso, Wayfair, and American Girl explained how physical stores drive conversion through memory-making, brand immersion, and emotional connection proving experience is now central to commerce.

Zihan Lyu

Session Takeaways

Sep 18, 2025

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5 min read

Retail Intelligence: What AI Can and Can’t Do Today

At ShopTalk Fall, leaders from Lowe’s, ThredUp, and Tanger stressed that AI is not a silver bullet but a tool for solving real retail problems, from smarter search to personalised loyalty and empowered associates.

Zihan Lyu

Exclusive Interviews

Sep 18, 2025

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5 min read

Cutting Through the Noise: Happy V’s Morgan Decker on Growth, Measurement, and Making Supplements Stick

At ShopTalk Fall, Happy V’s Head of Growth, Morgan Decker, shared why simplification, self-built measurement systems, and disciplined TikTok testing are key to scaling in the crowded supplements market.

Zihan Lyu

Exclusive Interviews

Sep 18, 2025

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5 min read

Keeping It Real: V’s Barbershop COO on Authenticity in the Age of AI

At ShopTalk Fall, V’s Barbershop COO Emily Hutcheson-Brown explained why authenticity is the brand’s advantage and why AI must never replace the founder’s voice.

Zihan Lyu

Exclusive Interviews

Sep 18, 2025

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8 min read

What Marketers Can Learn from Erika Rosendale of Pashion Footwear

At ShopTalk Fall, Erika Rosendale of Pashion Footwear shared how convertible heels, viral TikTok content, and a 70% return rate offer lessons in growth, retention, and brand ethos.

Zihan Lyu

Session Takeaways

Sep 18, 2025

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6 min read

Winning Brand Expression Across Platforms: COS and Every Man Jack on Cohesion, Consistency, and Channel Strategy

At ShopTalk Fall, COS and Every Man Jack shared how clear identity, channel-specific storytelling, and creative–performance integration drive brand expression across platforms.

Zihan Lyu

Session Takeaways

Sep 18, 2025

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5 min read

Winning Brand Expression Across Platforms: Ace Hardware’s CMO on Consistency, Community, and Change

At ShopTalk Fall, Ace Hardware CMO Kim Lefko shared how consistency, data, and a category focus are helping the 100-year-old co-op thrive across platforms.

Zihan Lyu

Session Takeaways

Sep 18, 2025

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6 min read

The Beauty Lab: Founders Redefining Innovation in Beauty

At ShopTalk Fall, founders from K18, Karuna | Avatara, and Olive & June shared how biotech, speed, and community-led feedback are redefining beauty innovation.

Zihan Lyu

Exclusive Interviews

Sep 18, 2025

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5 min read

Furniture.com’s Partnership Play: From Discovery to Checkout

At ShopTalk Fall, Furniture.com’s Colleen Stellato shared how the platform grew from 10 to 70 partners, cross-sells across retailers, and is launching native checkout.

Zihan Lyu

Shoptalk Fall 2025

Sep 18, 2025

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7 min read

Scenario planning is about designing operations that bend—not break—when disruption hits

Inside the key takeaways at Shoptalk Fall Day 1

Zihan Lyu

Session Takeaways

Sep 17, 2025

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6 min read

Scenario Planning in a Volatile World: Independent Founders on Building Resilience

At ShopTalk Fall, Bushbalm and LAMIK Beauty shared how independent founders are reshaping supply chains and betting on human connection to build resilience.

Zihan Lyu

Session Takeaways

Sep 17, 2025

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5 min read

From Tariffs to Tactics: How Tailored Brands’ Supply Chief Turns Disruption Into Strategy

At ShopTalk Fall, Tailored Brands’ Jamie Bragg showed how scenario planning and AI turn supply chain volatility into competitive advantage.

Zihan Lyu

Shoptalk Fall 2025

Sep 17, 2025

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5 min read

Shoptalk Fall is on!

Here’s what’s shaping Day 1 — plus your essential checklist before you hit the floor.

Zihan Lyu

Shoptalk Fall 2025

Sep 16, 2025

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6 min read

Shoptalk Fall kicks off tomorrow — are you AI-ready?

Here’s your 24-hour guide to making it count in Chicago

Zihan Lyu

Shoptalk Fall 2025

Sep 14, 2025

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6 min read

What we are looking forward to at Shoptalk Fall

Not just keynotes - here’s what’s really catching our eye.

Zihan Lyu

Shoptalk Fall 2025

Sep 7, 2025

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5 min read

What Lowe’s, Wayfair & Macy’s Are Bringing to Chicago

Key Topics Shaping the Shoptalk Fall 2025 Agenda

Zihan Lyu

EventBuildUp

Aug 28, 2025

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6 min read

Only Three Weeks To Go Until Shoptalk Lands in Chicago! 🙌

Including insider pre-event tips from the Shoptalk team

Zihan Lyu

Shoptalk Fall 2025

Aug 22, 2025

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7 min read

Shoptalk Fall 2025 Is Approaching!

What last Fall taught us, and what’s coming to the stage this September in Chicago

Zihan Lyu

Daily Wrap ups

Jun 8, 2025

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4 min read

Shoptalk Europe 2025, In Retrospect

Here’s what mattered and what brand leaders will carry forward.

Zihan Lyu