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Catch the Top 10 "Most Admired Brands in Digital Commerce" on the Shoptalk floor

Here’s your 24-hour guide to making it count in Barcelona

Author

Zihan Lyu
June 01, 2025

Hi there,

This time tomorrow, the doors swing open. But before the buzz kicks off, we’ve lined up the intel that gives you an edge — the programs everyone will be talking about and a few ways to meet people you’ll actually want to follow up with. Let’s make this count.

👥 Two New Ways to Make the Right Connections

Even more ways to meet remarkable people (and get better stories over lunch)

Not every conversation happens on stage — some of the best ones start at a roundtable or on a retail floor. Whether you’re looking for sharp peer-to-peer insight or real-world inspiration from Barcelona’s boldest stores, Shoptalk Europe has two standout programs designed to spark ideas and build connections that last beyond the show.

🧠 Tabletalks: Insight, minus the PowerPoint

Join 5–8 peers from leading retailers and brands for an interactive, off-the-record discussion on the industry’s most pressing challenges — from omnichannel measurement to team structure, personalization, and more.

These 50-minute sessions are matched by interest and seniority, so you’re not just talking shop — you’re talking your shop.

📅
Tuesday, June 3 | 8:00–8:50am CEST
Wednesday, June 4 | 1:10–2:00pm CEST
Retailers and brands can select up to two of nine topics. Come with your POV. Leave with fresh ideas and real takeaways.

One theme that always sparks debate? Measurement.

Especially as brands juggle TikTok, Snap, retail media, and the rest — proving what actually works is becoming the real differentiator.

If you’re heading into Tabletalks ready to talk omnichannel pressure points, make space for a conversation that could shift your strategy:
Fospha’s full-funnel attribution platform is helping marketers connect media investment with measurable sales outcomes.

Whether you're trying to:

  • Prove what’s really driving growth

  • Unlock media mix efficiencies

  • Justify budget shifts with clarity, not guesswork

👉 Book a 1:1 with Fospha on-site and walk away with answers that survive the boardroom.

🚶‍♀️ Fancy a Walk (Outside the Venue)?

Shopwalks are not your average walking tour. These VIP-style retail safaris bring you inside some of Barcelona’s most innovative stores — from Rituals and TOUS to Casa SEAT and ISDIN — where product storytelling, store design, and tech innovation come together.

Join 20–25 brand and retail leaders for behind-the-scenes access and bold brand ideas you won’t find on the main stage.

🗓️
Tuesday, June 3 | Wednesday, June 4
Tours are limited and curated — don’t wait to register your interest.

Expect immersive formats, surprise experiences, and the chance to slow down (yes, really) and get inspired by brands that are rethinking everything from store flow to fulfillment.

🤝 Got 15 Minutes in Barcelona?

The ClickZ team will be on-site all week, collecting insights and POVs from marketers shaping the future of retail and ecommerce.

💬 Want to feature in our post-event coverage or just have a quick exchange of ideas?

🤩 Who’s Ready for Tomorrow?

With Shoptalk Europe just hours away, speakers and attendees alike are already sharing what they’re looking forward to.

Karen Ehrlich (The Estée Lauder Companies)

🎤 Excited to be joining the stage at #ShoptalkEurope on Tuesday, June 3rd!

I’ll be speaking alongside Slavka Jancikova and Debbie Ellison in a panel conversation exploring how brands can meaningfully market across multiple generations — a topic that’s more relevant than ever as behaviours, platforms, and expectations continue to evolve.

From Gen Z to Boomers, we’ll be unpacking how to stay relevant without losing brand coherence — and how to meet people where they are, no matter their age.

Shoptalk Europe 2025: Speakers and agenda for grocery and FMCG | Ben Miller

Eeach year Digital Commerce Global publishes its ranking of the "Most Admired Brands in Digital Commerce" based on its extensive global industry survey. Here's how you can engage with the Top 10 from this At Shoptalk Europe this year;

1. L'Oréal - Hear from two great speakers, including a Track Keynote from GM of Global Ecommerce Mark Elkins

2. Nestlé - Hear from two great speakers, including a Track Keynote from Global Head of Sales & Customers Jordi Bosch Argilagós

3. Procter & Gamble - 📽️ See P&G COO's Shoptalk Keynote on our YouTube channel (link in the comments below)

4. Unilever - Hear from two great speakers in our tracks, Afke Van de Klashorst and Dipesh Patel on getting value from Retail Media, and Sales Channel Mix optimisation

5. The Coca-Cola Company - Learn from Coca-Cola during our peer-to-peer TableTalk content programme, and join them in MeetUp

6. Mondelēz International - Hear from Alister Greenwood on unlocking data in their organisation in our Track content

7. Mars - Join our exclusive Mainstage Keynote on Delivering Industry-leading Value Creation with Marc Carena, Regional President of Mars Wrigley, and CDIO Balakrishnan Subramanian in our Tracks

8. Nike - Learn from Nike during our peer-to-peer TableTalk content programme, and join them in MeetUp

9. the LEGO Group - Find out how LEGO is building innovating and engaging store experiences with SVP Retail Natali Stojovic

10. Danone - Hear from Ayla ZIZ, Danone's Chief Customer Officer, in her Track Keynote

Yann Le Bozec (Crocs)

See you in Barcelona at Shoptalk Europe at the Cryon Stage next Tuesday 5pm!

Check the brands that are attending:

Are you coming to Europe’s home of retail innovation? | Shoptalk

Join the world’s leading retailers and consumer brands reimagining tomorrow’s innovations in store and online.  
✅ See who’s attending: https://lnkd.in/ek7kPzpV

You will see our team on the ground too!

Tamara Karsten

Brands today are under a lot of pressure to show real results while keeping up with changing customer habits and new tech. The ones that win aren’t just trying new things — they’re getting measurement right to figure out what actually makes a difference.

As I represent ClickZ Media at Shoptalk Europe, I’m looking forward to engaging with leaders who are focused on turning data into actionable insights and driving real business impact through smarter measurement and strategy.

Shoptalk is a key event for understanding how brands are tackling real challenges around customer expectations and tech innovation.

If you’re a senior leader focused on practical growth strategies, let’s connect and have a meaningful conversation.

📲 Like what you’re seeing?

Follow ClickZ on Instagram, TikTok, YouTube and LinkedIn for exclusive video content, speaker soundbites, and behind-the-scenes moments from Shoptalk Europe and beyond.

🧭 Final Prep Checklist

📍 Venue: Fira Barcelona Gran Via

How to get there:

  • Underground: TMB L9 South - Fira and Europa/Fira stations; TMB L10 South - Foc station

  • Bus: TMB lines H12, V1, 46, 65 and 79

  • Train: FGC (Catalan Government Railways) - Lines L8, S3, S4, S8, S9, R5, R50, R6 and R60 (Europa/Fira station)

📲 Download the App
Check the latest schedule, bookmark your sessions, and access venue maps.
(Available via the App Store & Google Play – search “Shoptalk Europe 2025”)

🗺️ Floor Plan

See you tomorrow!

The Unofficially Shoptalk Team

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PROUDLY SPONSORED BY
sponsored by Fospha

Independently Created. Not affiliated with Shoptalk.

Unofficially Shoptalk is a ClickZ Media publication in the Events division