- Unofficially Shoptalk
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L’Oréal’s Mark Elkins on Building a Future-Proof Commerce Engine
At Shoptalk Europe, L’Oréal’s global e-commerce chief Mark Elkins offered a pragmatic look at how the beauty giant is rebuilding its operating model for a commerce environment shaped by AI, creators, and constantly shifting algorithms.
Sophie Bruxner-Randall
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Canada Goose’s Human-First Approach to Retail Innovation
In a tech-driven retail world, Canada Goose is proving that human connection still converts best. President Carrie Baker shares how the brand empowers store teams, listens to frontline feedback, and leads with cultural warmth not just automation.
Tamara Karsten
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How HOKA Took Flight: Nicolas Mermoud on Building a Brand That Moves Differently
From ultrarunner frustration to billion-dollar disruptor, HOKA Co-Founder Nicolas Mermoud shares the original insight, design rebellion, and emotional strategy behind one of performance footwear’s boldest breakout brands.
Tamara Karsten
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