- Unofficially Shoptalk
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- Exclusive Interviews
Lessons in Luxury Marketing: Kimberley Wallengren on Coach’s Customer Promise
At ShopTalk Fall, Coach’s Kimberley Wallengren shared lessons on balancing heritage with innovation: protecting physical experiences, investing in brand awareness, consolidating data, and tackling the challenge of measuring partnerships and activations.
Lessons in Building a Wellness-First Brand: Jessica Krupa on Panty Promise
At ShopTalk Fall, Panty Promise founder Jessica Krupa shared six lessons in building a wellness-first brand from solving overlooked health issues to disciplined channel testing, inclusivity, partnerships, and preparing for AI-driven discovery.
Retention in the Attention Economy: Lessons from Chubbies’ Head of Digital
At ShopTalk Fall, Chubbies’ Head of Digital Nishant Khanduja explained why retention is not a programme but an outcome built on balancing acquisition, testing into new platforms, and leading with brand voice in the attention economy.
Cutting Through the Noise: Happy V’s Morgan Decker on Growth, Measurement, and Making Supplements Stick
At ShopTalk Fall, Happy V’s Head of Growth, Morgan Decker, shared why simplification, self-built measurement systems, and disciplined TikTok testing are key to scaling in the crowded supplements market.
Soho Home’s E-Commerce Playbook: From Club Culture to Curated Living
What does it take to translate the Soho House experience into a global interiors brand? Camilla Mackay-Wilson, Head of E-Commerce at Soho Home, shares how her team is scaling luxury without sacrificing soul through smarter logistics, behavioural data, and a membership model that turns customers into curators.
Sarah Engel on Community, AI, and Why Hero Products Still Matter
From AI-powered wardrobe planning to community-led retail transformation, January Digital’s Sarah Engel shares what top brands are actually doing to win in 2025 and why hero products, smarter listening, and integrated strategy are now non-negotiables.
