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Oliver Buchannon
Lee Arthur
Retail media is growing, but not everything that counts can be measured

Apr 23, 2025

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4 min read

Retail media is growing, but not everything that counts can be measured

At Shoptalk 2025, brand marketers from PepsiCo, Kizik, and Driscoll’s challenged assumptions about what makes retail media work—from shopper experience to creative gaps and measurement reality.

Lee Arthur
Lee Arthur
Luxury is moving faster than heritage and Gen Z is driving the pace

Apr 22, 2025

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4 min read

Luxury is moving faster than heritage and Gen Z is driving the pace

At Shoptalk 2025, SSENSE and Zadig & Voltaire unpacked how Gen Z is reshaping what luxury looks and feels like from community and creativity to AI-powered curation.

Lee Arthur
Lee Arthur

Brand Building

Bootstrapping, Breakdowns, and the Brand That Wouldn’t Quit

Apr 17, 2025

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6 min read

Bootstrapping, Breakdowns, and the Brand That Wouldn’t Quit

Inside the founding journey of Dripdash: the fourth-wave coffee brand born from barista demand, retail grind, and one very lucky bodega shelf.

Lee Arthur
Lee Arthur

Exclusive Interviews

How Nespresso Is Rewriting E-Commerce—One Search Bar at a Time

Apr 15, 2025

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6 min read

How Nespresso Is Rewriting E-Commerce—One Search Bar at a Time

At Shoptalk 2025, Nespresso Oceania’s YC and Coveo’s Peter Curran showed how AI-powered discovery is redefining digital retail. From zero-result search recovery to machine care content and personalized recommendations, their approach is turning search into a brand engine—not just a conversion tool.

Tamara Karsten
Lee Arthur
Tamara Karsten, +1

Exclusive Interviews

Why International Is the Missed Growth Lever in Ecommerce

Apr 14, 2025

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5 min read

Why International Is the Missed Growth Lever in Ecommerce

At Shoptalk 2025, Passport President Tom Griffin laid out why international sales aren’t a nice-to-have—they’re the next major revenue lever. From currency localization to tariff-smart fulfillment, the growth isn’t theoretical. It’s operational—and it’s working.

Lee Arthur
Lee Arthur

Exclusive Interviews

Why Speed Is the Untapped Growth Lever in Ecommerce

Apr 10, 2025

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5 min read

Why Speed Is the Untapped Growth Lever in Ecommerce

At Shoptalk 2025, SpeedSense founder Shawn O’Neill and Yottaa CEO Michael Dickerson issued a quiet wake-up call: performance is the most overlooked growth lever in ecommerce. From 3D bloat to AI drag, their message was clear—fix speed, and revenue follows.

Lee Arthur
Lee Arthur

Exclusive Interviews

Cordial’s Real-Time Bet: Why Future Marketing Starts with Relevance, Not Reach

Apr 8, 2025

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5 min read

Cordial’s Real-Time Bet: Why Future Marketing Starts with Relevance, Not Reach

At Shoptalk 2025, Cordial’s Rob Garf called out the disconnect between legacy marketing platforms and today’s AI-shaped shopping behavior. From “directed intent” to in-store blind spots, he made the case for a platform built on relevance, not reach.

Lee Arthur
Lee Arthur
Noelle Sadler on leadership, instinct, and marketing that moves faster than the funnel

Apr 7, 2025

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4 min read

Noelle Sadler on leadership, instinct, and marketing that moves faster than the funnel

At Shoptalk 2025, PacSun’s VP of Global Marketing shared how she reads culture early, makes decisions fast, and builds alignment.

Lee Arthur
Lee Arthur

Exclusive Interviews

How GNC Rebuilt Its E-Commerce Engine

Apr 1, 2025

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5 min read

How GNC Rebuilt Its E-Commerce Engine

Vivian Chang on margin-first growth, restructured digital teams, and what it really takes to evolve a legacy brand online.

Lee Arthur
Lee Arthur

Exclusive Interviews

Hot Talks: Final Wrap-Up from Shoptalk 2025

Mar 28, 2025

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6 min read

Hot Talks: Final Wrap-Up from Shoptalk 2025

In our final Hot Talks wrap-up, we distill 3 days of real conversations with retail leaders—from Shopify to Sephora, Fospha to Huckberry—on what’s actually working in AI, measurement, enablement, and experience. No buzzwords. Just signal.

Tamara Karsten
Lee Arthur
Tamara Karsten, +1

Daily Wrap ups

Retail’s Reality Check: Hot Takes from Shoptalk 2025 Day 1

Mar 25, 2025

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8 min read

Retail’s Reality Check: Hot Takes from Shoptalk 2025 Day 1

Voices from Ulta Beauty, Estee Lauder, NBCUniversal, Fospha, Osmos, Voluspa, Liberis, Pimberly, Chubbies, and more.

Lee Arthur
Lee Arthur

Exclusive Interviews

The Infrastructure That Fuels Growth: Liberis on Capital, Ecosystems, and the Power of Embedded Finance

Mar 25, 2025

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6 min read

The Infrastructure That Fuels Growth: Liberis on Capital, Ecosystems, and the Power of Embedded Finance

At Shoptalk 2025, embedded finance isn’t stealing headlines—but Liberis’ Per Dahlqvist believes it’s doing something more valuable: helping platforms and sellers grow from the inside out.

Lee Arthur
Lee Arthur

Reports

20 Voices in 60 Seconds: What We Heard on the Ground at Shoptalk 2025

Mar 25, 2025

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7 min read

20 Voices in 60 Seconds: What We Heard on the Ground at Shoptalk 2025

What’s really on the minds of retail leaders heading into Shoptalk 2025?We spoke to 20 execs on the eve of the show—here’s what they told us, in 60 seconds or less.

Lee Arthur
Lee Arthur

Unofficially Shoptalk

Your go-to guide for insights, tips, and strategies to ace ShopTalk events.

© 2026 Unofficially Shoptalk.

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