Exclusive Interviews

Sep 19, 2025

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7 min read

Lessons in Luxury Marketing: Kimberley Wallengren on Coach’s Customer Promise

At ShopTalk Fall, Coach’s Kimberley Wallengren shared lessons on balancing heritage with innovation: protecting physical experiences, investing in brand awareness, consolidating data, and tackling the challenge of measuring partnerships and activations.

Zihan Lyu

Exclusive Interviews

Sep 19, 2025

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7 min read

Lessons in Building a Wellness-First Brand: Jessica Krupa on Panty Promise

At ShopTalk Fall, Panty Promise founder Jessica Krupa shared six lessons in building a wellness-first brand from solving overlooked health issues to disciplined channel testing, inclusivity, partnerships, and preparing for AI-driven discovery.

Zihan Lyu

Exclusive Interviews

Sep 19, 2025

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6 min read

Building Seamless Retail with Engineering: A Conversation with American Eagle’s Uttam Kumar

At ShopTalk Fall, American Eagle’s Uttam Kumar explained how agile engineering, omnichannel consistency, and AI-driven personalisation are reshaping ecommerce growth and customer loyalty.

Zihan Lyu

Exclusive Interviews

Sep 19, 2025

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8 min read

Retention in the Attention Economy: Lessons from Chubbies’ Head of Digital

At ShopTalk Fall, Chubbies’ Head of Digital Nishant Khanduja explained why retention is not a programme but an outcome built on balancing acquisition, testing into new platforms, and leading with brand voice in the attention economy.

Zihan Lyu

Exclusive Interviews

Sep 19, 2025

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9 min read

Shop LC’s Francesca Kennedy on Authenticity, Equity, and a Mission Beyond Sales

At ShopTalk Fall, Shop LC’s Francesca Kennedy explained how authenticity and impact, from 55 million meals donated to monthly community events, are redefining the brand’s PR and CSR strategy.

Zihan Lyu

Exclusive Interviews

Sep 18, 2025

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5 min read

Cutting Through the Noise: Happy V’s Morgan Decker on Growth, Measurement, and Making Supplements Stick

At ShopTalk Fall, Happy V’s Head of Growth, Morgan Decker, shared why simplification, self-built measurement systems, and disciplined TikTok testing are key to scaling in the crowded supplements market.

Zihan Lyu

Exclusive Interviews

Sep 18, 2025

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5 min read

Keeping It Real: V’s Barbershop COO on Authenticity in the Age of AI

At ShopTalk Fall, V’s Barbershop COO Emily Hutcheson-Brown explained why authenticity is the brand’s advantage and why AI must never replace the founder’s voice.

Zihan Lyu

Exclusive Interviews

Sep 18, 2025

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8 min read

What Marketers Can Learn from Erika Rosendale of Pashion Footwear

At ShopTalk Fall, Erika Rosendale of Pashion Footwear shared how convertible heels, viral TikTok content, and a 70% return rate offer lessons in growth, retention, and brand ethos.

Zihan Lyu

Exclusive Interviews

Sep 18, 2025

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5 min read

Furniture.com’s Partnership Play: From Discovery to Checkout

At ShopTalk Fall, Furniture.com’s Colleen Stellato shared how the platform grew from 10 to 70 partners, cross-sells across retailers, and is launching native checkout.

Zihan Lyu

Exclusive Interviews

Jun 16, 2025

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6 min read

Soho Home’s E-Commerce Playbook: From Club Culture to Curated Living

What does it take to translate the Soho House experience into a global interiors brand? Camilla Mackay-Wilson, Head of E-Commerce at Soho Home, shares how her team is scaling luxury without sacrificing soul through smarter logistics, behavioural data, and a membership model that turns customers into curators.

Tamara Karsten

Exclusive Interviews

Jun 4, 2025

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6 min read

Sarah Engel on Community, AI, and Why Hero Products Still Matter

From AI-powered wardrobe planning to community-led retail transformation, January Digital’s Sarah Engel shares what top brands are actually doing to win in 2025 and why hero products, smarter listening, and integrated strategy are now non-negotiables.

Tamara Karsten

Exclusive Interviews

Jun 3, 2025

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5 min read

HomeChoice’s Richard Eberlein on Building for Complexity and Letting AI Help

HomeChoice’s Richard Eberlein shares how a South African retail institution is using AI, multi-channel design, and cultural context to serve customers at scale without losing the human element.

Tamara Karsten

Exclusive Interviews

Jun 3, 2025

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7 min read

Why Bubble Skincare Isn’t Just Riding the Viral Wave, It’s Redefining It

In conversation with Tamara Karsten, Bubble Skincare’s CCO Bonnie Szucs breaks down how a Gen Z-first brand balances grassroots growth, clinical credibility, and social media momentum without losing control of the story.

Tamara Karsten

Exclusive Interviews

Jun 2, 2025

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6 min read

Le Creuset’s Yolanda on Scaling Digital Without Losing Brand Soul

From AI anxiety to omnichannel realities, Le Creuset’s e-commerce lead Yolanda opened up about what it takes to modernize a heritage brand while keeping customer values and brand integrity intact.

Tamara Karsten

Exclusive Interviews

Apr 21, 2025

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4 min read

How Pimberly is helping retailers turn product data into performance

At Shoptalk 2025, Pimberly founder and CEO Martin Balaam shared how product content has evolved from a backend clean-up exercise to a core driver of customer experience and conversion.

George Looker

Exclusive Interviews

Apr 18, 2025

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4 min read

Retail innovation is no longer optional. But it shouldn’t feel like complexity.

At Shoptalk 2025, Kyndryl’s Brandon Rael mapped how infrastructure, AI, and frontline operations are being rebalanced to deliver clarity—not chaos—for retail teams under pressure.

Mairi-Claire Tay

Exclusive Interviews

Apr 15, 2025

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6 min read

How Nespresso Is Rewriting E-Commerce—One Search Bar at a Time

At Shoptalk 2025, Nespresso Oceania’s YC and Coveo’s Peter Curran showed how AI-powered discovery is redefining digital retail. From zero-result search recovery to machine care content and personalized recommendations, their approach is turning search into a brand engine—not just a conversion tool.

Tamara Karsten, +1

Exclusive Interviews

Apr 14, 2025

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5 min read

Why International Is the Missed Growth Lever in Ecommerce

At Shoptalk 2025, Passport President Tom Griffin laid out why international sales aren’t a nice-to-have—they’re the next major revenue lever. From currency localization to tariff-smart fulfillment, the growth isn’t theoretical. It’s operational—and it’s working.

Lee Arthur

Exclusive Interviews

Apr 11, 2025

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5 min read

The Platform Behind the Curtain: Why Big Sur AI Wants to Power Every Retail Function

Big Sur AI isn’t building another AI tool—it’s building the infrastructure to power every function inside a retail org. At Shoptalk 2025, CEO Vinod Ramachandran shares how a network of specialized, collaborative AI agents is driving 4x conversion rates, cutting through vendor complexity, and setting the foundation for retail’s agentic future.

George Looker

Exclusive Interviews

Apr 10, 2025

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5 min read

Why Speed Is the Untapped Growth Lever in Ecommerce

At Shoptalk 2025, SpeedSense founder Shawn O’Neill and Yottaa CEO Michael Dickerson issued a quiet wake-up call: performance is the most overlooked growth lever in ecommerce. From 3D bloat to AI drag, their message was clear—fix speed, and revenue follows.

Lee Arthur

Exclusive Interviews

Apr 9, 2025

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5 min read

Vistar Media’s Bet on In-Store Digital as Retail Media’s Next Frontier

Sean Cheyney on operational drag, real ROI, and why retailers are finally waking up to the power of in-store signage.

George Looker

Exclusive Interviews

Apr 8, 2025

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5 min read

Cordial’s Real-Time Bet: Why Future Marketing Starts with Relevance, Not Reach

At Shoptalk 2025, Cordial’s Rob Garf called out the disconnect between legacy marketing platforms and today’s AI-shaped shopping behavior. From “directed intent” to in-store blind spots, he made the case for a platform built on relevance, not reach.

Lee Arthur

Exclusive Interviews

Apr 3, 2025

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5 min read

Yahoo’s Commerce Media Strategy: Efficiency, Identity, and Scale

At Shoptalk 2025, Yahoo’s Beth Nussbaum Gross outlined a sharp vision for commerce media built on identity, efficiency, and control. From offsite activation with Lowe’s to real-time sales optimization, Yahoo DSP is quietly becoming a high-functioning engine behind some of retail’s most trusted RMNs.

George Looker

Exclusive Interviews

Apr 2, 2025

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5 min read

Inside SHEIN: How an On-Demand, Customer-Centric Strategy Scaled Global Fashion

At Shoptalk 2025, SHEIN’s Peter Pernot-Day broke down the brand’s approach to fashion at scale: on-demand production, customer obsession, and a curated marketplace model. From augmented design to zero-inventory bets, here’s how SHEIN is rewriting the playbook for responsive, real-time retail.

George Looker

Exclusive Interviews

Apr 1, 2025

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5 min read

How GNC Rebuilt Its E-Commerce Engine

Vivian Chang on margin-first growth, restructured digital teams, and what it really takes to evolve a legacy brand online.

Lee Arthur

Exclusive Interviews

Lessons in Luxury Marketing: Kimberley Wallengren on Coach’s Customer Promise

Lessons in Building a Wellness-First Brand: Jessica Krupa on Panty Promise

Building Seamless Retail with Engineering: A Conversation with American Eagle’s Uttam Kumar

Retention in the Attention Economy: Lessons from Chubbies’ Head of Digital

Shop LC’s Francesca Kennedy on Authenticity, Equity, and a Mission Beyond Sales

Cutting Through the Noise: Happy V’s Morgan Decker on Growth, Measurement, and Making Supplements Stick

Keeping It Real: V’s Barbershop COO on Authenticity in the Age of AI

What Marketers Can Learn from Erika Rosendale of Pashion Footwear

Furniture.com’s Partnership Play: From Discovery to Checkout

Soho Home’s E-Commerce Playbook: From Club Culture to Curated Living

Sarah Engel on Community, AI, and Why Hero Products Still Matter

HomeChoice’s Richard Eberlein on Building for Complexity and Letting AI Help

Why Bubble Skincare Isn’t Just Riding the Viral Wave, It’s Redefining It

Le Creuset’s Yolanda on Scaling Digital Without Losing Brand Soul

How Pimberly is helping retailers turn product data into performance

Retail innovation is no longer optional. But it shouldn’t feel like complexity.

How Nespresso Is Rewriting E-Commerce—One Search Bar at a Time

Why International Is the Missed Growth Lever in Ecommerce

The Platform Behind the Curtain: Why Big Sur AI Wants to Power Every Retail Function

Why Speed Is the Untapped Growth Lever in Ecommerce

Vistar Media’s Bet on In-Store Digital as Retail Media’s Next Frontier

Cordial’s Real-Time Bet: Why Future Marketing Starts with Relevance, Not Reach

Yahoo’s Commerce Media Strategy: Efficiency, Identity, and Scale

Inside SHEIN: How an On-Demand, Customer-Centric Strategy Scaled Global Fashion

How GNC Rebuilt Its E-Commerce Engine

Unofficially Shoptalk