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Archive
Cordial’s Real-Time Bet: Why Future Marketing Starts with Relevance, Not Reach
At Shoptalk 2025, Cordial’s Rob Garf called out the disconnect between legacy marketing platforms and today’s AI-shaped shopping behavior. From “directed intent” to in-store blind spots, he made the case for a platform built on relevance, not reach.
Inside BÉIS: How Consumer Curiosity Drives a $300M Brand
At Shoptalk 2025, BÉIS CEO Adeela Hussain Johnson broke down how a luggage startup built its edge by operationalizing community insight. From DM-fueled product design to international retail expansion, she offered a masterclass in scaling without losing soul.
Yahoo’s Commerce Media Strategy: Efficiency, Identity, and Scale
At Shoptalk 2025, Yahoo’s Beth Nussbaum Gross outlined a sharp vision for commerce media built on identity, efficiency, and control. From offsite activation with Lowe’s to real-time sales optimization, Yahoo DSP is quietly becoming a high-functioning engine behind some of retail’s most trusted RMNs.
Inside SHEIN: How an On-Demand, Customer-Centric Strategy Scaled Global Fashion
At Shoptalk 2025, SHEIN’s Peter Pernot-Day broke down the brand’s approach to fashion at scale: on-demand production, customer obsession, and a curated marketplace model. From augmented design to zero-inventory bets, here’s how SHEIN is rewriting the playbook for responsive, real-time retail.
