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Session TakeawaysSession Takeaways

Session TakeawaysSession Takeaways

Shoptalk Fall 2025Shoptalk Fall 2025
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Shoptalk Fall 2025Shoptalk Fall 2025
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Shoptalk Fall 2025Shoptalk Fall 2025
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Shoptalk Fall 2025Shoptalk Fall 2025
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EventBuildUpEventBuildUp

Shoptalk Fall 2025Shoptalk Fall 2025
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Exclusive InterviewsExclusive Interviews

Soho Home’s E-Commerce Playbook: From Club Culture to Curated Living
What does it take to translate the Soho House experience into a global interiors brand? Camilla Mackay-Wilson, Head of E-Commerce at Soho Home, shares how her team is scaling luxury without sacrificing soul through smarter logistics, behavioural data, and a membership model that turns customers into curators.

Tamara Karsten
Daily Wrap upsDaily Wrap ups

Session TakeawaysSession Takeaways

L’Oréal’s Mark Elkins on Building a Future-Proof Commerce Engine
At Shoptalk Europe, L’Oréal’s global e-commerce chief Mark Elkins offered a pragmatic look at how the beauty giant is rebuilding its operating model for a commerce environment shaped by AI, creators, and constantly shifting algorithms.

Sophie Bruxner-Randall